Sodexo Canada and Xposure PR Earn International Communications Award
April 20, 2018
Burlington, Ontario – April 20, 2018 – Sodexo Canada and its public relations agency, Xposure PR, have been honored with a 2018 Gold Quill Award of Merit in Media Relations from the International Association of Business Communicators (IABC).
The Gold Quill recognizes excellence in strategic communications worldwide and is acknowledged as one of the most prestigious award programs in the industry. This year’s award honoured an innovative media campaign that highlighted the importance of Indigenous participation in the Canadian economy. The campaign also engaged the support of the Canadian Council for Aboriginal Business (CCAB).
“Our campaign was designed to draw attention to the economic and societal value created by strong Indigenous-owned businesses,” says Katherine Power, vice president, communications and corporate affairs, Sodexo Canada. “By working closely with the CCAB, we developed a compelling narrative for concerted private sector action.”
The campaign generated an earned media reach of more than 7.7 million. An Op-Ed, penned by Katherine Power and JP Gladu, president and chief executive officer of the CCAB, was featured in several daily newspapers across the country. The campaign sparked dialogue and sharing through Twitter, LinkedIn and Facebook.
“Support for Indigenous businesses from corporations like Sodexo is integral to advancing business partnerships that strengthen our First Nation, Inuit and Métis communities,” says JP Gladu. “We’re proud to be a part of this campaign and hope to expand media coverage of an energetic, innovative sector of our economy.”
The IABC competition drew almost 700 entries from all over the world, representing a cross section of public and private sector organizations, both large and small.
“Only exceptional work earns an IABC Gold Quill Award,” said Cindy Schmieg, IABC Fellow, chair of the awards committee. “Each entry is rigorously reviewed by multiple experienced communicators from around the world who are trained in applying IABC’s Global Standard of the Communication Profession. The award winners represent our profession of ethical practitioners contributing to organizational outcomes.”
The awards will be presented at the Excellence Gala on Tuesday, 5 June, as part of IABC’s World Conference in Montréal. For more information on the Gold Quill Awards, including the full list of winners, visit the Gold Quill Awards website.
Sodexo in Canada
Sodexo has been delivering On-Site Services in Canada for over 40 years. Recognized as a strategic partner, Sodexo Canada is dedicated to providing Quality of Life Services for clients, their employees and visitors in the corporate, education, healthcare and energy and resources segments. These Quality of Life Services create healthy, safe, and efficient environments allowing individuals and organizations to grow and succeed. Delivering food and facilities management services for over 175 clients, Sodexo is a market leader in Canada in terms of revenue and consumers served, and has been recognized as a top employer for the past six consecutive years. Sodexo Canada is proud to have created the Sodexo Stop Hunger Foundation, an independent charitable organization that has donated more than 1 million meals to at risk youth in Canada since it was founded in 2000.
About Xposure PR
Xposure PR is a national, full service communications firm made up of creative public relations professionals with decades of strategic communications experience in corporate and not-for-profit sectors. We are relationship gurus, writers, strategists, media hounds and, ultimately, experts in the art and science of persuasion through earned media. To learn more please visit www.xposurepr.com.
About the International Association of Business Communicators
With 10,000 members and more than 100 chapters worldwide, the International Association of Business Communicators (IABC) is the only global association that connects business communication professionals with the people and insights needed to drive business results. Founded in 1970 and supporting professional communicators at the heart of every organization, IABC serves the collective disciplines of business communication professionals through professional development offerings, certifications, awards and recognition programs, online resources, Communication World magazine and the annual World Conference.
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