Fresh vs Frozen Produce: Making Sustainable Choices  

As Canadian consumers increasingly prioritize sustainability in their food choices, the debate between fresh and frozen produce is more relevant than ever. Both options have their merits, but understanding the environmental impact, nutritional value, and cost-effectiveness of each can help Canadians make informed decisions that align with sustainability goals. 

A Healthier Option? 

Fresh produce is often viewed as the healthier option, as it can be higher in vitamins when consumed shortly after harvest. However, fresh fruits and vegetables can lose their nutritional value over time, especially if they travel long distances from harvest to supermarket. In contrast, frozen produce is typically harvested at peak ripeness and flash-frozen, preserving its nutritional content. Studies have shown that frozen vegetables can be just as nutritious – if not more so – as fresh produce that has been stored for extended periods of time. 

Cost Concerns 

When it comes to budgeting, frozen produce often offers a more consistent price point throughout the year. In Canada, fresh vegetables currently range from 2.00$ to 5.00$ CAD per kilogram on average. This affordability can make it easier for budget conscious Canadians to incorporate more fruits and vegetables into their diets – and reduce the risk of food waste due to spoilage! 

Reducing Our Carbon Footprint 

Sustainability is a crucial factor in the discussion between fresh and frozen produce. The environmental footprint of fresh produce can be significant at times, for example, for out-of-season fruits and vegetables that must be transported from warmer climates or imported from abroad. Purchasing frozen produce means reducing the number of shopping trips taken by the average Canadian, therefore lowering the average carbon footprint. Additionally, frozen foods have a longer shelf life, allowing for better meal planning and reducing the likelihood of spoilage. 

Fresh AND Frozen for Taste and Savings 

Ultimately, the choice between fresh and frozen produce depends on lifestyle, budget, and sustainability goals. Both options can contribute to a healthy diet, but incorporating more frozen fruits and vegetables can be an effective way for Canadians to ensure nutritional impact while minimizing environmental impact. By understanding the benefits and drawbacks of each, Canadians can make food choices that only nourish their bodies, but that lend support to a more sustainable future! 

For more information, such as guides on food recovery and promoting plant-based diets, explore our blog section here: Explore our latest insights | Sodexo Canada