Over two thirds of Canadians stated that price is the top hurdle to a more sustainable diet. This has been shown to be misinformation, as a plant-based, healthier diet can actually be easier on the wallet. Red meat, in particular, is increasingly costly – but even still, one fifth of Canadians state they are unwilling to reduce their red meat consumption. A reduction of portions, replacing red meat with rice, beans, or mushrooms, could provide significant savings for Canadians in a time where food prices are growing every day.