Canada has spoken - click here for the latest tips and trends in Canadian food sustainability.
Download the reportSodexo Canada has released the results of its Second Sustainable Food Barometer, and the research indicates most Canadians are already on the journey to a healthier, more sustainable diet. Over 8700 people were polled worldwide, including over 1500 Canadians, and the results reveal current trends, challenges, and motivations that point to actionable strategies to bridge the gap between aspiration and action, driving Canadians toward changes in consumption patterns.
Conducted In
2024
Believe Farmers are Helpful in Moving Towards Sustainable Food
55%
Canadians are Currently Reducing Food Waste in Their Households
69%
Canadians Associate Sustainable Food with Improved Health
50%
People Polled Worldwide
+ 8500
Canadians intentionally cook leftovers instead of throwing away
50%
“The Sustainable Food Barometer demonstrates that in transitioning to more sustainable diets, we need to focus on adjustments or reductions rather than in-depth transformation. Trying an international recipe in the kitchen once or twice a week for example is one way to add less familiar but delicious and more sustainable ingredients. By taking an intentional approach to sourcing food and preparing meals, we’re helping consumers improve their health, expand their palettes, and reduce their carbon footprint.”
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A few helpful tips have been identified from the Sustainable Food Barometer to help the everyday Canadian on their path to sustainable eating. Using whole-plant ingredients, such as grains, fruits, tubers, beans, legumes, and nuts, are cheaper, and often locally sourced. Canned and frozen options remain a delicious and nutritious way to eliminate food waste, and by embracing seasoning, Canadians can extend their culinary repertoire to international proportions. Conversely, animal meat proteins are the most expensive and have the biggest carbon footprint.
Price remains by far the top concern when Canadians go to the grocery store, followed by taste and nutritional value. Half of Canadians associate sustainable food with improved health through a healthier, more balanced diet. Therefore, more Canadians are willing to make compromises when consuming sustainable dishes and products – and half say they would be willing to eat a sustainable dish even if it took longer to prepare.
While the desire to change may be strong, Canadians still must consider their financial situations and overcome their entrenched eating habits. Misconceptions around cost are the top obstacle preventing more consumption of sustainable products – two-thirds of Canadians wrongly believe sustainable options are too costly.
Overall, the insights provided by Sodexo Canada’s Sustainable Food Barometer indicate Canadians are interested in moving towards a healthier, more sustainable future. Using the information provided in the Sustainable Food Barometer, Canadians can make choices for a healthier planet and more sustainable future.
